Funding culturally relevant care for Indigenous communities

About the Moose Hide Campaign

Since 2023, the Royal LePage® Shelter Foundation™ has proudly supported the work of the Moose Hide Campaign, a grassroots, Indigenous-led movement to end gender-based violence which is grounded in ceremony, healing, and collective action.

By pinning a small square of moose hide or animal-free fabric to their lapel, the wearer signifies a commitment to honouring, respecting and protecting the women and children in their life and working together to end violence against all those along the gender continuum.

Every moose hide pin is a gift of medicine that sparks conversations, strengthens commitments, and builds safer communities across Canada. Over 7.5 million pins have been shared, more than 500,000 people have been welcomed into Moosehide ceremonies, and in 2024 alone, age-appropriate education and cultural learning was delivered to more than 380,000 youth. 

Expanding our Work Together

The Royal LePage Shelter Foundation is pleased to announce a gift of $10,000 to fund distribution of the Moose Hide Campaign’s we are medicine online learning course to shelters across Canada. This investment will ensure that frontline shelter staff — many of whom support Indigenous women and families — have access to a culturally relevant, trauma-informed training resource they could not otherwise afford.

Research shows that when service providers receive culturally competent training, care becomes more trusted, effective, and healing. With hundreds of rural, remote and northern communities across Canada facing financial challenges, this gift will support shelter staff who need it most in creating safer spaces, breaking cycles of violence, and building stronger bridges between Indigenous and non-Indigenous peoples.

As part of the Royal LePage Shelter Foundation’s enduring commitment to creating safe homes and stronger communities, this new partnership with the Moose Hide Campaign aims to extend and deepen our impact in communities where women and children face some of the highest rates of violence, and Indigenous women are at disproportionate risk. Working together, we can ensure that every family, in every region of Canada, has the opportunity to live free from violence.

Visit moosehidecampaign.ca to learn more about this initiative.